Never settle for good, when business can be great.
With competition now stronger than ever and customers’ demands high, your business needs to be playing a strong (and smart!) game. While a reasonable inflow of customers and revenue may be keeping you afloat, a focused team and efficient workflow will send your profits soaring.
Today, in the digital era, the solution to an efficient business is simple: Digital Workflow.
As mentioned, things have changed. Today, your customers expect a fast, accurate and personalised experience when dealing with your business. And we’re talking about both online and on their mobile phones. Manually upkeeping these expectations is almost impossible in today’s technological age, so digitising your workflow will simplify the business and keep you not just on the playing field, but ahead of the competition.
Digital Workflow – what it can do for you.
Collect data like never before.
Think about it. How many documents do you need to run your business? How many customers should you be engaging? How much data will you collect? How many forms need to be completed?
An effective digital workflow will be able to collect data about your customers and services, integrate this with existing systems and provide results quickly.
Engage customers on a whole new level.
If your business is already paperless. Well done! Yet PDF files and forms can create complications as well. Firstly, they need to be both web and mobile friendly, as well as relevant AND personalised. It’s a lot to ask for, but to stay in the game, it’s necessary.
Before you can even begin to truly help your customers, you need to know something about them. With the right digital aid you can transform both manual and PDF forms into well-written, adaptive documents and questionnaires to engage your customers. This process involves dynamic questions based on already-known data about them to find out what their specific needs are. Most importantly, this interaction should be accessible on any device, anywhere and any time.
Once you successfully sign a new customer, you’ll need a way to affirm the deal quickly. Electronic documents with e-signatures speed up the process, helping you to secure the customer.
So how will your overall workflow improve?
You’ll get things done… in a timely manner.
When new data is effectively processed, you won’t lose any time getting a new customer onboard. Responding quickly to their enquiries and understanding their needs from the start will help you provide them an intuitive and guided experience that will help sell your service.
You’ll experience the ultimate in workplace efficiency.
With less energy focused on manually collecting and storing customer data, you can reallocate the efforts of your existing staff to areas of the business where they can be more profitable. When technology can do the job, there’s no need to waste human resources. Rather than having a team of employees and IT professionals altering online documents, your workers will be ready to respond to customers with information already gathered.
This will save you money on expensive custom built applications and additional IT resources, and rather raise your revenue by finding and maintaining customers.
Spending a little money to digitally transform your business workflow can go a long way. Not only will customers be impressed, but so too will your workers. Rather than feeling burdened by technical intricacies, they can focus their energy towards other valuable outcomes. It’s a win-win and you simply need to be onboard.
